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A+RC Virtual Lecture by Homay King: Better Living in Eichlerville: California Modernism’s Influence on Apple
ICA Miami welcomes Homay King, Professor of Art History and Digital Media at Bryn Mawr College, to the Art + Research Center for a virtual lecture. This lecture is free and open to the public with advance RSVP and is presented in conjunction with A +RC Fall 2026 semester: New Approaches to Cinema.
This talk studies a set of Californian suburban tract housing developments built by Joseph Eichler during the 1950s-1970s.
Working with architects who had studied California Modernism with Richard Neutra and his circle, Eichler aimed to bring Bauhaus-inspired designs for modern living to middle-class Californians, concentrated in Silicon Valley along the San Francisco peninsula. His mass-produced, post-and-beam construction homes made with natural materials would soon become a recognizable hallmark of the California suburbs, featured in photography, films, and music videos. Eichler homes—with their flat, opaque, nearly windowless front facades and transparent glass backs—reversed the dominant model of suburban domestic architecture, which had been characterized by front-facing “picture windows.”
Eichler’s tract housing shaped the design of personal computers that were being produced in the same place and time: Steve Jobs grew up in an Eichler look-alike and cited its influence on his aesthetic. Digital technology design, King argues, drew upon California Modernist principles of seamless minimalism, privacy and private property, and “indoor-outdoor living.”
The talk also addresses Eichler’s public advocacy for open-access housing, which led to surprisingly diverse demographics in these neighborhoods at a time when many suburbs practiced legally enforced segregation. The presentation is derived from King’s book manuscript in progress, Go West: A Mythology of California’s Silicon Valley.
Homay King
Homay King is Professor of History of Art at Bryn Mawr College. She is the author of two books: Lost in Translation: Orientalism, Cinema, and the Enigmatic Signifier and Virtual Memory: Time-based Art and the Dream of Digitality. Her essays have appeared in Afterall, Discourse, Film Quarterly, October, and other publications including the catalogue for the Metropolitan Museum of Art’s China: Through the Looking Glass and The Films of Andy Warhol Catalogue Raisonné. She is working on a book project entitled Go West: A Mythology of California’s Silicon Valley, for which she was awarded an Ailsa Mellon Bruce Visiting Senior Fellowship at the National Gallery of Art. She is a member of the Camera Obscura editorial collective.